Team

Meet the people behind Horan Mediatech Advisors


Pam Horan

Pam Horan

Co-Founder

Pam Horan is an acknowledged leader in the internet media and advertising space. She is a leading voice across a wide range of topics including internet business models, content and audience strategies, monetization as well as on industry issues such as privacy, self-regulation and government regulation.

Pam joined Peter at Horan MediaTech Advisors as a partner in June 2014.

Prior to that Pam was President of the Online Publishers Association, which she ran for almost a decade. The OPA is the trade association for the media companies that are the leading creators of quality original digital content. Under her leadership the membership of the organization more than tripled and the scope of its contribution to its members businesses also increased greatly.

Prior to joining the OPA as VP of marketing and membership in 2004, Pam was VP Marketing & Business Development with Zinio Systems, the digital magazine service. In addition to driving the marketing, promotion, PR and branding strategy, Pam drove key strategic partnerships including Apple. Pam has also held senior marketing & management roles at Women.com, IDG and Symantec Corporation.

Pam sits on the board of directors for SF BIG (Bay Area Interactive Group) and on the Shorty Awards Academy.

Peter Horan

Peter Horan

Co-Founder

Peter C. Horan is an entrepreneur with a history of building successful media and internet businesses.

He has played a role in five major revolutions in media and technology including: home video games; personal computers; cell phones; Windows computing; and the internet.

As a CEO and independent director he has been part of eight profitable exits in the last ten years totaling $1.8 billion in value.

He was previously: President and COO of Answers, Corp.; CEO of IAC Media and Advertising; CEO of About.com; CEO of AllBusiness.com, CEO of Goodmail Systems, and CEO of DevX.

He has served on the board of directors of the Interactive Advertising Bureau and the Online Publishers Association. Peter is an active outdoorsman and environmentalist and is active in the Sierra Club, Southern Utah Wilderness Alliance and Glen Canyon Institute.

Claire Johnson

Claire Johnson

Project Manager

Claire Johnson is a strategic media professional, equipped with experience in social entrepreneurship, brand management, and digitalĀ media marketing. A third-year graduate from the University of Oregon, earning a bachelor’s degree in public relations andĀ a minor in business, she finds professional fulfillment in managing relationships between publics and organizations.

Claire kick-started her freelance communications career in March 2017, which led her to join Horan MediaTech Advisors as a project manager that following June. She works to assist Peter and Pam in various projects for their clients.

Beyond her time with Horan MediaTech Advisors, she contributes graphic, web, and content support to a handful of organizations in the Portland area. She is excited to further learn, expand, and develop her budding marketing and public relations career.