Posts by Horan MediaTech Advisors


At the recent Digital Media Summit in NYC, I had a chance to sit Ash, the founder and CEO of WatchMojo. Ash is a great interviewer and we had a lively and thoughtful discussion about running digital media companies and also early stage investing. It’s up on YouTube now. You can see it here:

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I am pleased and honored to have been included in this article about the struggles of venture-backed media startups to grow and achieve profitability in the current environment. This is relevant and timely because of the well-documented struggles of companies such as Vice and BuzzFeed.  But it also should trigger a broader consideration of the overall media economy. I believe that the big disruptive factor for media...

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Digital media has become all about the head and not enough about the heart. Magazines, newspapers and television have always been tactile and emotional. Once upon a time, a publisher would drop his magazine on a marketers desk and it landed with a thud.  Readers looked longingly at cars or clothing displayed in high resolution on a glossy page. Marketers took pride when they saw their ad on a right hand page far forward.  And, when...

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Most publishers realized several years ago that business as usual doesn’t work any more. However that realization hadn’t initially come with any useful ideas about what would work.  It was easy enough to complain about the rise of the platforms, the cannibalization of audiences, and erosion of the premium display business. My project for the last seven or eight years has been to identify the components of a profitable...

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I can’t pretend to be objective about Topix or the job that Chris Tolles, their CEO, has done. I am part of the team and Chris’s number one fan. After a strong ten year run as a news aggregator and community discussion board site, the business was challenged by changes in the marketplace. Rather than bitch and moan as some managers would and have done, Chris and his team re-engineered the business.  It’s now several times bigger and...

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