Posts by Horan MediaTech Advisors


I have long been fascinated by how good, maybe even great companies can fall flat on their face.  In spite of a strong market position.  Enviable customers. Decent products. And the considered advice and strategy of  internal executives and often high priced outside experts. And yet they flop.  They go from great to gone in just one generation. Sometimes there is an unavoidable external factor. Sometimes there is catastrophic...

Read More

I had a very interesting chat with Julie Roehm about my life and career. She did such a great job of making the conversation seem friendly and natural that I forgot I was being recorded. Suddenly, we were talking about my childhood and how I got where I am. Fun chat but it suddenly dawned on me that these were topics that I had rarely broached in public. You can hear it here:...

Read More

At the recent Digital Media Summit in NYC, I had a chance to sit Ash, the founder and CEO of WatchMojo. Ash is a great interviewer and we had a lively and thoughtful discussion about running digital media companies and also early stage investing. It’s up on YouTube now. You can see it here:

Read More

I am pleased and honored to have been included in this article about the struggles of venture-backed media startups to grow and achieve profitability in the current environment. This is relevant and timely because of the well-documented struggles of companies such as Vice and BuzzFeed.  But it also should trigger a broader consideration of the overall media economy. I believe that the big disruptive factor for media...

Read More

Digital media has become all about the head and not enough about the heart. Magazines, newspapers and television have always been tactile and emotional. Once upon a time, a publisher would drop his magazine on a marketers desk and it landed with a thud.  Readers looked longingly at cars or clothing displayed in high resolution on a glossy page. Marketers took pride when they saw their ad on a right hand page far forward.  And, when...

Read More